More than a studio, we’re creative problem solvers dedicated to building lasting brands.
Who We Are
At our core, we are more than just a branding studio—we are storytellers, creators and visionaries dedicated to transforming spaces and places into lasting brands. We have extensive experience in crafting unique, captivating, and resilient brand identities for residential real estate projects. Our approach ensures each brand stands out while leaving a lasting impression on both residents and the community.
Our passion lies in forming distinctive identities that go beyond aesthetics, weaving together narratives that connect with both the community and those who bring these projects to life.
A brand should do more than just represent a property; it should enhance the everyday experience, turning spaces into homes and buildings into neighborhoods.
Our Philosophy
WE BELIEVE THAT GOOD DESIGN HAS THE POWER TO CHANGE THE WORLDIt’s more than just something beautiful to admire; it’s a tool for communication. When thoughtfully crafted, a brand identity expands the consumer’s perception. It reshapes the atmosphere and elevates the experience for everyone who interacts with it.
WE SHAPE IDENTITIES THAT DEFY CONVENTIONAt Formatte, we build brands that are truly unique, tailored specifically for their niche. Mediocrity and “one-size-fits-all” have no place in our creative process. Our goal is to help each brand stand out and make a distinct impression in their space.
Our Process
BREAKING GROUNDWe are experts in uncovering potential. Every project begins with a thorough exploration. We delve into the standards, demographics, and unique aspects of each brand within its specific context. Before putting pen to paper, we concentrate on fully understanding the brand. We believe that a strong foundation of insight is the springboard for crafting a robust and sustainable brand identity.
THE FRAMEWORKEvery project needs an agreed upon north star. A direction we can all be confident in. Using a series of carefully curated mood boards, we present a collection of elements, including colors, typography, logo marks, and brand motifs. These boards serve as a blueprint for both us and the client, offering a reference point throughout the process. They establish the direction and provide a clear target as we begin building the design system.
THE BUILDThe foundation is set, and the visual direction is solidified. Now, it’s time to construct the full expression of the brand’s identity. Until this point, the elements of the brand have been viewed in isolation, but now they come together to reveal an intricate and beautiful tapestry of typography, color, logo marks, language, and fundamental brand elements. With everything in place, the brand is fully prepared to make its mark on the world.