Grilling is for everyone, but not all grills are created equal – or for that matter, made entirely in the USA. American Made Grills wanted its luxury lineup to burn bright in a crowded field, and Formatte was brought in at the beginning to ignite the brand for the best backyards on the block.

In a dual role of primary packaging partner and creative agency on retainer, we’ve created a brand identity that positions AMG grills as backyard centerpieces... aspirational, magnetic, and more fun to gather around than the dinner table. On the menu: print work, social media management, packaging and web design.