American Made Grills

Grilling is for everyone, but not all grills are created equal – or for that matter, made entirely in the USA. American Made Grills wanted its luxury lineup to burn bright in a crowded field, and Formatte was brought in at the beginning to ignite the brand for the best backyards on the block.

In a dual role of primary packaging partner and creative agency on retainer, we’ve created a brand identity that positions AMG grills as backyard centerpieces... aspirational, magnetic, and more fun to gather around than the dinner table. On the menu: print work, social media management, packaging and web design.

BRAND IDENTITY
LOGO DESIGN
PACKAGING DESIGN
PACKAGING SOURCING
UNBOXING EXPERIENCE
PRINT DESIGN
WEB DESIGN
SOCIAL FEED MANAGEMENT
COPYWRITING
Blue box labeled 'Fuel Kit' from American Made Grills, placed on a light-colored wooden floor against a white textured wall.
Stacked boxes of American-made grills and grilling accessories, including orange and blue packaging with branding and product descriptions.
A person holding a tablet with a stylus, browsing outdoor living and grill-related content, sitting on a wooden deck with a row of green chairs nearby.
Instagram profile feed showing various images of grilling meats, seafood, and kitchen appliances.
Grill with burning logs and flames inside.
Two people are grilling and preparing food at an outdoor backyard kitchen, with a swimming pool in the foreground and tall green hedges and plants in the background.
Close-up of a person wearing a blue shirt with white text on the back, working on a grill in a kitchen or outdoor setting.
Round grill thermometer with blue text reading 'American Made Grills' and 'Made in the USA', showing a temperature of approximately 150°F.