More than a beauty brand, Damastíque is a skincare community born from a vision to aid women struggling with skin issues. Formatte was looped in to design an identity that was anything but skin-deep, and instead function as a cultural celebration of diversity and beauty redefined.

Inspired by her founding story, we worked with Aissa to create a brand identity reflective of her Latina heritage. Driven by earth tones and the spirit of hardworking women everywhere, agency deliverables included an all-encompassing brand book, web design, and social media assets.