Damastíque

More than a beauty brand, Damastíque is a skincare community born from a vision to aid women struggling with skin issues. Formatte was looped in to design an identity that was anything but skin-deep, and instead function as a cultural celebration of diversity and beauty redefined.

Inspired by her founding story, we worked with Aissa to create a brand identity reflective of her Latina heritage. Driven by earth tones and the spirit of hardworking women everywhere, agency deliverables included an all-encompassing brand book, web design, and social media assets.

BRAND STRATEGY
CAMPAIGN STRATEGY
BRAND IDENTITY
LOGO DESIGN
CREATIVE DIRECTION
WEBSITE DESIGN
LIFESTYLE PHOTOGRAPHY
SOCIAL ASSET CREATION
COPYWRITING
A desert landscape with hills and sparse vegetation including Joshua trees, under a cloudy sky. The word 'DAMAÏSTIQUE' is overlaid in large, elegant font.
Black and white photo of a woman in a swimsuit with hand raised, overlaid with the text 'Reclaim the fearlessness, feminine, that is you'.
Black and white promotional graphic for Damastique skincare brand, featuring a close-up of a woman with her eyes closed, resting her head on her arm, highlighting smooth, glowing skin.
A woman lying in bed with her eyes closed and arms stretched above her head, sunlight casting shadows, alongside a smartphone screen showing an Instagram profile with various images and videos.
A woman with long hair wearing a beige cropped jacket and black high-waisted shorts, standing against a clear blue sky, with her arms raised and her eyes closed.
Sunset over the ocean with palm trees in the foreground and text that reads 'Summer isn't over! 8 must-have products for Melasma season.'
Bowl of leafy greens on a kitchen countertop with a sink and gold faucet in the background.
Person holding a mug of tea or coffee while sitting or lying down with knees bent and part of a white sheet visible.
A split-screen image with a woman wearing a wide-brimmed hat and a white bikini top on the left, and a black and white landscape with a sign that reads 'CALIFORNIA freedom' and a mountain range in the background on the right.