A collection of white skincare product boxes from Jack Henry on a green surface, with some shadows cast across the boxes.

Jack Henry

Like any good digitally native brand, Jack Henry would prefer to break the internet than deliver broken product. To keep the brand experience cool and collected, the San Diego-based grooming startup brought Formatte on to guide its glass-bottled products from online shopping carts to dopp kits.

Matching the company’s ethos of elegance in simplicity, we targeted its minimalist branding to the modern man with print collateral and digital, clickable ads. To shore up shipping issues, we designed and printed product boxes to better protect orders in transit and upgrade the unboxing experience.

PACKAGING DESIGN
PACKAGING SOURCING
PRINT DESIGN
PAID AD CREATION
SOCIAL MEDIA CONTENT
CATALOG DESIGN
LIFESTYLE PHOTOGRAPHY
City billboard featuring images of a man with closed eyes and a woman using a skincare product, with a street in the foreground.
Black and white photo of an unfolded box with the branding 'Jack Henry' and description text on a scenic landscape background.
Black and white drawing of a person playing the trumpet, surrounded by musical notes.
Three smartphones displaying a skincare app featuring Jack Henry products, with images of people using skincare products and descriptions of their benefits.
Several white business cards with black text scattered on a light surface. The cards display the name Jack Henry, the website jackhenry.co, the name Kyle Bardouche as founder, and contact information including an email and phone number.
Black and white photo of a person holding a bottle of Jack Henry skincare product on their shoulder, with a colorful stand-up lookbook cover featuring a man with curly hair and a floral shirt, while another man with dark skin and a patterned shirt st
A person with short hair viewed from behind, holding a spray bottle over their shoulder, with two pages of a magazine or booklet overlayed on the image, featuring an article about Jack Henry, on a black and white background.
An informational product page showcasing Jack Henry's 'Cleanse+' product, featuring a brown pump bottle on a light background with text detailing ingredients, purpose, and ritual use.
Close-up of a shirtless man with short dark hair, seen in profile, with a contemplative expression. The background is blurred with grayscale textures. Overlaid on the image is circular white text reading "Superfood for your skin."
An informational magazine spread featuring a bottle of Jack Henry face toner on the left page, with ingredients listed below, and a description of the product's purpose and ritual on the right page. The background shows a black-and-white image of a p
A person with short, curly hair is standing with their back to the camera, holding a spray bottle. In front of them, there are several amber-colored bottles, some with droppers or pumps, on a white countertop with a beige wall in the background. Over