Healthy skin is KitavaMD’s thing, but the appeal was getting lost in the science. Caught between real ingredients and real results was a skincare brand that came off a bit too clinical – so Formatte was hired to inject life and color into the product line.

What began as a brand guideline refresher materialized into a complete makeover. Elements included logos, typography, a category-based color gradient suite, imagery guides, and inevitably, a full packaging design system. We continue to provide new product packaging and design.