Blurred landscape with the word 'LORENE' in large, elegant white font overlaid.

Lorien

SANTA CLARA, CA

With spacious layouts and so many sunlit amenities to embrace, it’s easy to linger a bit longer at Lorien in Santa Clara, CA. Begin with a new studio, one, or two-bedroom apartment elevated by high standards: premium appliances, luxurious finishes, and smart-home tech that syncs to you. Just outside, a residential realm unfolds with endless possibility flair. 

OVERVIEW

Naming
Messaging + Copywriting
Brand & Identity Development
Brand & Visual Guidelines
Collateral Design
Wayfinding & Signage
Exterior Signage

SERVICES
A modern apartment complex with a swimming pool, palm trees, and landscaped outdoor areas, set against a backdrop of mountains and a partly cloudy sky.
Person holding an open magazine with the left page titled 'NOURISH' and five photos, and the right page with the title 'something LAVISH, SOMEWHERE lush' in elegant text, against a black background.
The image features a blurred, abstract background with shades of pink, beige, and red. White text in the center reads 'Loren,' with additional smaller text above and below it says 'Santa Clara' and 'Modern Living.'
Billboard advertisement featuring a group of people enjoying an outdoor dinner in a park, with trees and sunlight in the background. The text on the billboard reads: "Linger just a bit longer" and promotes residential properties by LorienLiving.

↳ Amidst the fast-paced rhythm of the Bay Area, we sought to create an identity that embodies sophistication while evoking a deep sense of tranquility—a retreat from the hustle and bustle.

Pin the location with a wordmark that feels transcendent, heighten the intrigue with shifting typography, and overlay a sophisticated sense of time and place with a natural palette that feels tangible.

Sophisticated Calm
Modern mixed-use building with retail spaces on the ground floor, upper residential units with balconies, rooftop gardens, and a parking lot in the foreground with cars parked. The scene is set during sunset with mountains in the background. 
Rooted Identity

↳ The Lorien identity boasts a robust toolkit of brand elements, offering both range and originality. From a distinctive brand texture inspired by the area’s majestic evergreen trees to a streamlined typography set, every detail is thoughtfully crafted.

Two mobile phone screens side by side. The left screen displays text about sunlit amenities in Silicon Valley, with a graphic of a tree ring. The right screen shows a woman with short wavy hair, wearing a gray sweater, sitting with her eyes closed.
Modern hotel lobby with marble fireplace, plush seating, plants, and decorative lighting.
Collage of presentation slides and webpage layouts for Lorien, a brand or project, featuring text, images, and design elements.

↳ Everything has its time and place to flourish. Each element of The Lorien identity supports the others, creating a brand that truly blooms with excellence and precision. 

Excellence in Bloom
A large advertisement billboard on a wooden slat wall inside a shopping mall shows a man sitting casually with a background of a clear sky, and a woman preparing food in a kitchen. Several blurred people walk by in front of the billboard.

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