Lorien
SANTA CLARA, CA
With spacious layouts and so many sunlit amenities to embrace, it’s easy to linger a bit longer at Lorien in Santa Clara, CA. Begin with a new studio, one, or two-bedroom apartment elevated by high standards: premium appliances, luxurious finishes, and smart-home tech that syncs to you. Just outside, a residential realm unfolds with endless possibility flair.
OVERVIEW
Naming
Messaging + Copywriting
Brand & Identity Development
Brand & Visual Guidelines
Collateral Design
Wayfinding & Signage
Exterior Signage
SERVICES
↳ Amidst the fast-paced rhythm of the Bay Area, we sought to create an identity that embodies sophistication while evoking a deep sense of tranquility—a retreat from the hustle and bustle.
Pin the location with a wordmark that feels transcendent, heighten the intrigue with shifting typography, and overlay a sophisticated sense of time and place with a natural palette that feels tangible.
Sophisticated Calm
Rooted Identity
↳ The Lorien identity boasts a robust toolkit of brand elements, offering both range and originality. From a distinctive brand texture inspired by the area’s majestic evergreen trees to a streamlined typography set, every detail is thoughtfully crafted.
↳ Everything has its time and place to flourish. Each element of The Lorien identity supports the others, creating a brand that truly blooms with excellence and precision.
Excellence in Bloom