Park East
LOS ANGELES, CAThis way to Park East, an urban landscape epitomized for thinkers, dreamers, and those who desire more to explore. Discover residences offering luxury through simplicity, indoor-outdoor spaces to socialize in abundance, and Los Angeles State Historic Park enjoyment at will. Downtown-adjacent and vast in nature, Park East is infinitely yours.
OVERVIEWMessaging + Copywriting
Brand & Identity Development
Brand & Visual Guidelines
Web Design (JONAH)
Collateral Design
Site Map Design
SERVICES
↳ “If you know, you know” was a guiding slogan for this project. Nestled in an up-and-coming area brimming with hidden gems, Park East inspired an identity that echoes the neighborhood’s unique character. The client sought to break away from the conventional and embrace originality throughout the brand. Park East is a canvas brought to scale with careful restraint.
Confidently Unique
↳ Arrows point the way, logos plant the flag, and a simple color palette contrasts the dual nature of the property’s urban-landscape identity. With an expansive family of alternative marks, the Park East brand enjoys the freedom to color outside the lines, allowing photography and typography to take center stage. Most importantly, the branding creates space where imagination, socialization, and personalization can roam freely, elevating the brand to a heightened level of refinement.
Artful Versatility
↳ Each element of the Park East brand plays a role in shaping its identity. From an expansive array of bespoke taglines to a robust set of brand elements, Park East has all the tools needed to stand out in the residential market of Los Angeles.
TOOLS FOR SUCCESS