Park East

LOS ANGELES, CA

This way to Park East, an urban landscape epitomized for thinkers, dreamers, and those who desire more to explore. Discover residences offering luxury through simplicity, indoor-outdoor spaces to socialize in abundance, and Los Angeles State Historic Park enjoyment at will. Downtown-adjacent and vast in nature, 
Park East is infinitely yours.

OVERVIEW

Messaging + Copywriting
Brand & Identity Development
Brand & Visual Guidelines
Web Design (JONAH)
Collateral Design
Site Map Design

SERVICES
The image is completely black with no distinguishable features or objects.
A glass storefront door with leasing office information and directional signs. A woman walking past the door, and a bench outside, with reflections of trees and cars visible in the glass.
A street sign with a black background and white text reading 'PARK EAST' and '200 MESNAGER' is mounted on a pole against a light blue sky.
Blank black textured background

↳ “If you know, you know” was a guiding slogan for this project. Nestled in an up-and-coming area brimming with hidden gems, Park East inspired an identity that echoes the neighborhood’s unique character. The client sought to break away from the conventional and embrace originality throughout the brand. Park East is a canvas brought to scale with careful restraint. 

Confidently Unique
Billboard advertising a new residential complex in East Park, Los Angeles, showing a courtyard with people, trees, and modern buildings; text promotes living with a different view; website URL parkheastla.com.

↳ Arrows point the way, logos plant the flag, and a simple color palette contrasts the dual nature of the property’s urban-landscape identity. With an expansive family of alternative marks, the Park East brand enjoys the freedom to color outside the lines, allowing photography and typography to take center stage. Most importantly, the branding creates space where imagination, socialization, and personalization can roam freely, elevating the brand to a heightened level of refinement.

Artful Versatility
A park brochure displayed outdoors amidst trees, showcasing images of a city skyline, people walking, and park amenities with detailed floor plans and descriptions.
A clear glass of water on a coaster with black and white bold letters, placed on a wooden table. Next to it are two cards: one black with white text that reads "Everyday Escapism in the Heart of it," and one colorful with an abstract background and the words "EAST PALACE PARK." Sunlight creates a circular pattern of light reflections and shadows on the table.
Collage of presentation slides and images showcasing branding and design concepts for PARK EAST. Includes signage, color palettes, logo layouts, and lifestyle photos.

↳ Each element of the Park East brand plays a role in shaping its identity. From an expansive array of bespoke taglines to a robust set of brand elements, Park East has all the tools needed to stand out in the residential market of Los Angeles.

TOOLS FOR SUCCESS
A modern, multi-story building with large glass windows and a white grid-like facade, situated at sunset with people walking on the sidewalk and cars parked along the street.

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