Stone Arbor

A HAVEN ON THE FRINGE

At home. At ease. At sea level.

Our buoys for the residential rebrand of Stone Arbor Apartments.

Oceanside is San Diego's last great coastal community... you can't go any further north without leaving. It's not Carlsbad. It's definitely not La Jolla. It's Oside – a county line shared by surfers, marines, and all the in-betweens.

VISUAL IDENTITY
COPYWRITING
BRAND GUIDELINES
MARKETING INTEGRATIONS
Brochure and open brochure for Stone Arbor Apartments, featuring a sunset photo of a pier with a few people on the beach, and internal pages showing a map and amenities list.

We dig beach cities and go way back with this one, so leaning into its authentic, independent spirit was essential for this Stone Arbor overlay.

Our client rolled with the right logomark. Coolly upscale with subtle gemstone notches, it feels right at home near the harbor. Here a palm tree, there an arbor, everywhere an ocean breeze.

Red and white business card for Stone Arbor Apartments with a palm tree logo, placed on a surface with shadow.
A color palette with horizontal stripes labeled from left to right: Pollpin, Afterglow, Moon Crafter, Silhouette, Marine Layer.
Two mobile screens showing a coastal community, one with a sunset beach scene and the other with a person swimming in the ocean, both with explore buttons.

An offbeat red and blue pairing – they go by Dolphin and Afterglow here – salutes Camp Pendleton next door, while typography stretches the day into sundown.

A white tote bag hanging on a large jagged rock with a beach and ocean in the background. The tote bag has a red outline of a palm tree inside an arch and the words "STONE ARBOR APARTMENTS" written underneath.
Logo for Stone Arbor Apartments with white text on a reddish-orange background.