The Eden
LOS ANGELES, CAReturn to The Eden, an epitome of residential tranquility in Downtown LA’s South Park. Over upscale apartments, sky lounge views, and a sprawling amenity deck lush with poolside scenes and zen settings worth tending, the city fades into the ether. In reality, a dining destination surrounds and L.A. Live is revealed in stride. Wave it on from private balconies, enjoy amenities in abundance, and feel free to venture beyond… your Eden comes with a key.
OVERVIEWMessaging + Copywriting
Brand & Identity Development
Brand & Visual Guidelines
Web Design (JONAH)
SERVICES
↳ At every corner and curve, Eden’s brand exudes elegance. Its wordmark flows effortlessly from letter to letter, creating an identity that evokes serenity and calm.
The icon a fountain of youth, a wellspring of recreation, the source of urban vitality—each element contributes to the brand’s harmonious and refined character.
A MARK OF FLOW
↳ A garden amid the sprawling cityscape, The Eden offers a serene refuge from the fast-paced rhythms of life beyond its walls. Its lush palette symbolizes safety and solace, while the expansive design reflects a property built for those seeking a home truly worth returning to.
URBAN OASIS
↳ From top to bottom, The Eden’s brand was designed with the resident in mind. Each element was thoughtfully crafted to evoke a sense of calm. From the tailored taglines to the whimsical typography, the identity was curated and built to serve as a beacon of life within the LA landscape.
BEACON OF SERENITY